OK, so you're a coach. No, make that "COACH." Capital letters. Lots of positivity. You've studied. You're credentialed. Heck, you can do this! This is your dream career.
Now what?
If you stroll the internet you'll find no shortage of coaches. You'll find great site, horrific sites and everything in-between.
But let's not get ahead of ourselves. Before you create the site and system that will draw people to you, you have to do one thing: Decide what you really want.
"I know what I want. I want clients," you say rolling your eyes. "I already know what kind of coach I am. (Choose one or insert your own title) I'm a life coach. I'm a business coach. I'm a love coach."
Seriously?
Life coach? What exactly does that mean?
It means I help people get their life on track. I help them get unstuck. I help them decide who they really are and what they want.
OK, cool. But you already know telling someone you're a "life coach" is a recipe for confusion and maybe even a yawn, right?
Well, yeah...
So... that's why you need to decide what you really are.
But I already told you...
No, wait! You're not a life coach. (Who came up with that generic title anyway?) You help people get on-tack and stay focused. Sound good?
Yeah.
So, that's what you do. Is it really what you want? Do you LOVE this part of your coaching or is there another area you enjoy more?
Hmm, yeah, I like it. But you know, now that I think of it, I really like helping people make new career decisions. I helped a woman stuck in a dead-end job decide to get training to become a Realtor and now she is really happy and successful. That was great.
OK, so now we're getting somewhere...
***
This is just the first step in making your coaching career more successful. Once you decide what it is you truly want to do (get specific), you can hone your message and people will understand what it is you can do for them.
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